Kim, why did you change?

John Fogg asked me that a few years ago.

"Why did you change from a rabid recruiter to the customer queen?"

In 2003, going after customers in NM was considered really dumb.

Why go after customers they asked, when "all the money's in the recruiting?" (Most companies still pay much better for recruiting than repeat customers.)

Anyway, here's why I changed.

In June, 2003, after some 8 years of consulting with thousands of reps from almost 100 different companies, I saw that many were just fading away. They were quitting. They did not want to recruit.

But it was all they were told to do.

Interesting tidbit: Nearly ALL those quitting were still big product lovers. They decided to stay with the product but not recruit anymore.

Then I got two surprises from my work with a few of the companies directly:

1. Only 3% of a network marketing company's reps sell enough product each month to get a check each month.

2. About 97% of the income a good product company gets comes from the product orders placed by 'wholesale customers' - former reps who've stopped recruiting.

That told me recruiting and selling is much harder than the companies and recruiters let on. And it's even harder today, in this recessionary time.

The good news: There are plenty of people who care about their health, the environment, good skin care, and clean household products, and who will pay a premium to get the high-grade stuff.

If AOL and cable TV can build repeat monthly customer empires, why not us?

1,000 repeat customers paying you $10/ea gives you $10,000/mo
300 customers paying you $10/ea give you $3000/mo.
30 customers paying you $10/ea give you $300/mo

Before you read further, ASK YOURSELF:

WOULD YOU USE THE PRODUCT IF YOU WEREN'T SELLING IT?

If YES, do you think others would, too?

Instead of quitting the business, how about taking a page from the AOL and cable TV model, and build up a repeat customer base?

Hundreds of people have done that instead of quitting the business.

Why not you?

P.S. The new and expanded and Customer Enchilada program will be released this Tuesday at NOON PT. We will have 99 special deals available - something for the first 33; second 33 and third 33. Hehehe.

Tell ya tomorrow what the deals are.