Are your words worth $25 million dollars?

Who says words don't matter?

I'm watching a video in which a marketing guy, Bob Serling, reports on a sales letter he created for a customer, who used it, and landed a contract for $25 million with it.

It's a page and a quarter, and he uses it now for different clients, tweaked to their business. When a prospect wanted it, he sold it to them for $30,000, plus a percent of whatever they took in.

No, I don't have the letter.

It's just a reminder about how important the words you use, are, when you're trying to sell something large or small.

How do you talk to people? Do you "throw up" on them? Do you techno-babble them? Do you encourage them to come to a conclusion themselves, without you having to convince them?

First steps to your $25 million marketing letter:

1. IS there a market? (Don't take it for granted that there is one big enough or findable enough for you to earn a living.)

2. If yes, who are they? What kinds of people are they and what are their values?

3. Describe their values or experiences that might have led to those values in minute detail. Begin with yourself if you're a raving product lover of whatever you market.

Do we promise too much with nutritionals?

Taking a nutritional supplement, especially if it's whole food based, is a good thing.

But is it really going to change one's life?

Should we create less expectation of a life transformation, and instead position it as as a first step towards getting back that old energy or improving one's health?