Thursday, March 27, 2008

How to prevent customer Lulu from quitting the product

How do you get a customer who sticks with the (product/service) program? Compare these two scenes.
1. You've been convinced and persuaded to buy Product X from a friend. You even tried it.

2. You learned about Product X from a friend. After some consideration (and perhaps trying it), you realized it's really what you want. Product X harmonizes with your values.
When the spouse starts in, which purchase will you defend more?

The $64,000 question:
How do you present the product or service you have, so the other person gets to decide, on their own, that this product (or service) is in harmony with what they want - or not? (Trying it is often not enough, especially if you've promised big results that they don't notice.)
Open for wild and woolly ideas from the floor...

2 comments:

Diane DoBucki said...

First off you never make a big result promise. Our company insist on a disclaimer and don't forget the Klaver famous close, "I don't know if this will work for you like it did for---- But what if it does? Would you like to try it? You simply give them all the info. and testimony they require, shoot straight, no hype or any personal thoughts. You become the trusted advisor and consultant. Once a person makes their own decision, right, wrong or indifferent, they own it and will defend it.

Paul Eilers said...

You can give a free product sample to Lulu, on the condition that she promises to use it every single day for one solid month. This also gives the product a chance to work, since nutrition often is long-term and not a quick fix like a drug.

I do not normally advocate giving out free samples to just anyone, however. Do a bit of pre-qualifying before doing something like this.

Paul Eilers
www.PaulsHealthBlog.com