Tuesday, March 25, 2008

How to find high class local resellers for your product

Here's a way to find local and professional resellers. People with their own clientele - people you don't have to teach, motivate or drag to meetings.

And they'll sell the product if they love it. And they cost zip.

Combining Google with staying local.

Say you market a natural energy product.

1. Google entrepreneurs who have clients that are likely to have an interest in that product.

E.g. enter: Chiropractors in Wichita Kansas

Fill in any professional entrepreneur type, from upscale hair salons to alternative MDs in any city and state in the US.

2. Find one of the 'lists' or directories.

For most every category in the search results, you'll see a directory - sometimes several. Search those for lists by area and their specialty. You'll see their address, maps, and phone numbers.

3. Using some of the friendly scripts in the orange book, you can contact a group of 15-20 of them per day. Do all of one kind to start (e.g. all chiropractors, or all personal trainers) so you get familiar with them. Then find the one or two who might want a product like yours to check out and maybe carry.
One gal in our class called a group of chiropractors in her town, and one of them invited her to speak at an upcoming local event for chiropractors in the region (!!)
Most all entrepreneurs understand wholesale-retail spreads.
In my last company, I contacted alternative medical doctors in the San Francisco Bay Area, from the Yellow Pages. There was no Google then.

One of those MDs still orders 5-10 boxes of the product to this day, some 12 years later(!)
I know because the group I sold my business to shows me the reports now and then.

There's more detail on this reaching out method in CD 12 of the expanded new Customer Enchilada Priority Program here.

Do-it-yourself-ers can get started just with this info, yes?

Results: YES 296; NO 17

1. Would you use your product if you weren't selling it?
1. Yes 296 (95%)

2. No 17 (5%)
Out of 313 people, 296 of you would use the products even if you weren't selling it.

Do you think there are others out there like you, who'd use the products even if they were not selling them?
Would you give Lulu a chance to be your customer - like many of you said you were - years before you decided to sell it?
Want to learn to create a following of customers who are like you?
December 31, 2008: You have 30 customers who love the product, and each earns you $10 per month. That's $300/mo.
Would it be worth $147 one time - to learn to earn that - each month?

296 to 17.

Can you beat those customer-lover odds?

Check out the special Customer Enchilada Priority program here. Less than $147.

The Priority Special rates and extra bonuses will be gone tomorrow.

Customer Enchilada Priority Package

TWO PACKAGES.
#1 with book (top). #2 without (bottom).
CHOOSE THE ONE YOU WANT. USE THE DISCOUNT CODES ATTACHED TO THE ONE YOU WANT.




Customer Enchilada Priority Package #1
12 CDs and 'orange' book (above)
If this link doesn't come up go to the Order page here. The item is in the
CENTER ot the order page. HERE
$147


PACKAGE #2


$137

Monday, March 24, 2008

The Customer Enchilada Combo special

Tomorrow is the special day. Tuesday, March 25.
Noon PT 1PM MT 2Pm CT 3PM ET

Customer Enchilada Combo special will be available then.

It's for product lovers who aren't enjoying recruiting, and who don't want to quit. Instead, they want to create a customer following. It could get big like AOL, or how about just 100 loyal customers who earn you, say, $10/each per month?

You will learn belly-to-belly and online ways to find product lovers like you. Without pressure, hype or manipulation. (It's all New School.)

Here's what you get:
*12 CDs plus the 'orange' book If My Product's So Great, How Come I Can't Sell It? (Reg $147)

*Extra Bonuses - no charge:

1) Haystack Course MP3s ($65 audio program of the $129 Haystack course, not available to public)
2) WebTalk Program Part 2 (you got part 1 - on a blog post here.)

1. First 33 to order: Pay $107 for complete package, including bonus extras.

2. Second 33 to order: Pay
$117 for complete package, including bonus extras.

3. Third 33 to order: Pay $127
for complete package, including bonus extras.

After that, the Customer Enchilada Combo package is $147 with no extra bonuses.

Discount codes will be working tomorrow at NOON PT. Email coming tomorrow with order page and discount codes.
Q & A.

Q. “I have the 5-CD 3 Scripts Set.”
A. This is expanded and better, with all new info. All CDs newly recorded.

Q. “I have a 12-CD Customer enchilada program.”
A. Then you don’t need this one, UNLESS you want to give the program to a friend and keep the extra bonuses for yourself.

Q. “What’s in it?”
A. Includes how to build a repeat customer base from cold market to warm market, belly-to-belly to online. How to speak in an engaging personal style. How to go first; how to make the right ones come to you. Intro on how to market in today’s skeptical, price conscious market place. The CD titles are available on the order page which will be accessible tomorrow.

Would you use it if you weren't selling it?

Here's a question to ponder - a few people have been surprised by their honest answers and have found something else to market:



Results so far here:

Kim, why did you change?

John Fogg asked me that a few years ago.

"Why did you change from a rabid recruiter to the customer queen?"

In 2003, going after customers in NM was considered really dumb.

Why go after customers they asked, when "all the money's in the recruiting?" (Most companies still pay much better for recruiting than repeat customers.)

Anyway, here's why I changed.

In June, 2003, after some 8 years of consulting with thousands of reps from almost 100 different companies, I saw that many were just fading away. They were quitting. They did not want to recruit.

But it was all they were told to do.
Interesting tidbit: Nearly ALL those quitting were still big product lovers. They decided to stay with the product but not recruit anymore.
Then I got two surprises from my work with a few of the companies directly:
1. Only 3% of a network marketing company's reps sell enough product each month to get a check each month.

2. About 97% of the income a good product company gets comes from the product orders placed by 'wholesale customers' - former reps who've stopped recruiting.
That told me recruiting and selling is much harder than the companies and recruiters let on. And it's even harder today, in this recessionary time.
The good news: There are plenty of people who care about their health, the environment, good skin care, and clean household products, and who will pay a premium to get the high-grade stuff.
If AOL and cable TV can build repeat monthly customer empires, why not us?
1,000 repeat customers paying you $10/ea gives you $10,000/mo
300 customers paying you $10/ea give you $3000/mo.
30 customers paying you $10/ea give you $300/mo
Before you read further, ASK YOURSELF:

WOULD YOU USE THE PRODUCT IF YOU WEREN'T SELLING IT?

If YES, do you think others would, too?
Instead of quitting the business, how about taking a page from the AOL and cable TV model, and build up a repeat customer base?

Hundreds of people have done that instead of quitting the business.
Why not you?

P.S. The new and expanded and Customer Enchilada program will be released this Tuesday at NOON PT. We will have 99 special deals available - something for the first 33; second 33 and third 33. Hehehe.

Tell ya tomorrow what the deals are.

Sunday, March 23, 2008

The customers: They haven't enrolled anyone yet!

I mistakenly posted this on the main blog. So here it is here, where I intended it to be...

Shelagh comments this to the post: "Networkers, quick: What's a customer?"
"Many of our customers are Distributors who think/say they are building a business, but haven't enrolled anyone yet!"
I wonder how many of them discovered doing the business wasn't something they enjoyed, and now they say they're building a business, just to pacify their upline?

We all want everyone to build, it's true. And most everyone is taught to hit on their customers, hard, to enroll others.

But only 1 in 100 will really consider sales, which NM is. And when people discover they don't like doing it, they stop. It's hard to force someone to do what they don't enjoy.

So maybe we can be grateful that they are at least staying on as customers?

Perhaps they'd be more interested in bringing in another customer, instead of enrolling more distributors?

Or perhaps they know someone who really does love sales?