Do we promise too much with nutritionals?

Taking a nutritional supplement, especially if it's whole food based, is a good thing.

But is it really going to change one's life?

Should we create less expectation of a life transformation, and instead position it as as a first step towards getting back that old energy or improving one's health?

Who's your enemy?

Every movie's villain makes the whole movie fun and keeps things moving. In a fun post, one marketing author suggests we, as marketers, also need villains.

What's your number one enemy?

Our blogger friend suggests:

"The weight-loss blog's No.1 enemy is fat. The productivity guru's enemy is clutter or poor time-management. The web designer's enemy is ugly and non-user friendly site architecture."

He points to a site here which lays out "what we're fighting for" and "What we're fighting against." (See right side, bottom quarter.)

"Enemies" are not specific people of course, but conditions, attitudes and habits.

What are you against, as it relates to what you are for, marketing your product?

For an example of the enemies we chose in the little start-up I am part of, check out the affiliate link at the top left of this page: Are Your Vitamins Safe?

Can you see what we positioned as our 'enemy'?

What's YOUR enemy as it relates to what's most important about your product line?

Then tell the world. Start here, by telling US.

In case you want the little one...

Customer magnate:

This coming Tuesday, and the following Tuesday, two third parties will introduce the 3 Scripts 100 Customers 100 Days CD program. They're big players, with hundreds of thousands on their lists. This is a first for me. Fun.

Anyway, I have about 400 of those left.

That's the 5-CD 3 Scripts 100 customers 100 days program, based on the classes I did from July 2003 to June 2006. It's the most successful program I've released in the past 3 years.

I'm pretty sure they will all be gone in the next week or sooner.

I am telling you because I am not reprinting the 3 Scripts CD program. I am replacing it with the expanded and newer 12-CD Customer Enchilada program.

The 5 CD program is $49.

The newer expanded 12-CD one is $137. It's based on the New School program (for which students paid $619 for the customer part, which this program is), is $137.(With the orange book it's $147, see both options here.

So if you'd like to get the little orange 5 CD 100 Customer program while I still have it, now is the time.

Either way...they'll be gone forever soon. If not this week, next week. Because both promoters have lists that dwarf mine.

It's here if you want it. $49. Get $8 discount too.

Offer good through March 31 (this Monday.)

To get the $8 discount, DO THIS: Enter the code: shipfree

at the end of the order process. It will prompt you. Then you save $8.

shipfree. It knocks off $8.

Can't get the free shipping code to work right, so we're just knocking off $8 ok?

OK that's all. :)

P.S. I fixed that code, and it's working right now. shipfree. It knocks off $8.

How to prevent customer Lulu from quitting the product

How do you get a customer who sticks with the (product/service) program? Compare these two scenes.

1. You've been convinced and persuaded to buy Product X from a friend. You even tried it.

2. You learned about Product X from a friend. After some consideration (and perhaps trying it), you realized it's really what you want. Product X harmonizes with your values.

When the spouse starts in, which purchase will you defend more?

The $64,000 question:

How do you present the product or service you have, so the other person gets to decide, on their own, that this product (or service) is in harmony with what they want - or not? (Trying it is often not enough, especially if you've promised big results that they don't notice.)

Open for wild and woolly ideas from the floor...

Saying it makes it unso, say some.

Is there anyone here who doesn't think their product, their business or their offspring isn't the greatest?

And in case the other person didn't notice, who ever misses an opportunity to say that out loud to anyone listening?

Here's one way others react to that:

"I'm reminded of a new trend I'm seeing more of, which is the act of declaring whatever you're working on 'the best ever,' 'the best in the world,' etc.

Saying it doesn't make it so. In fact, it probably makes it unso."

So writes Seth Godin here.

Sigh.

Do you know how to inspire curiosity in your product? Instead of "There she goes again!"

Three of the 12 CDs on the expanded new Customer Enchilada program here are devoted to that. (Special ends tomorrow. Then it will be gone.)

No doubt you have ideas too...

How to find high class local resellers for your product

Here's a way to find local and professional resellers. People with their own clientele - people you don't have to teach, motivate or drag to meetings.

And they'll sell the product if they love it. And they cost zip.

Combining Google with staying local.

Say you market a natural energy product.

1. Google entrepreneurs who have clients that are likely to have an interest in that product.

E.g. enter: Chiropractors in Wichita Kansas

Fill in any professional entrepreneur type, from upscale hair salons to alternative MDs in any city and state in the US.

2. Find one of the 'lists' or directories.

For most every category in the search results, you'll see a directory - sometimes several. Search those for lists by area and their specialty. You'll see their address, maps, and phone numbers.

3. Using some of the friendly scripts in the orange book, you can contact a group of 15-20 of them per day. Do all of one kind to start (e.g. all chiropractors, or all personal trainers) so you get familiar with them. Then find the one or two who might want a product like yours to check out and maybe carry.

One gal in our class called a group of chiropractors in her town, and one of them invited her to speak at an upcoming local event for chiropractors in the region (!!)

Most all entrepreneurs understand wholesale-retail spreads.

In my last company, I contacted alternative medical doctors in the San Francisco Bay Area, from the Yellow Pages. There was no Google then.

One of those MDs still orders 5-10 boxes of the product to this day, some 12 years later(!)

I know because the group I sold my business to shows me the reports now and then.

There's more detail on this reaching out method in CD 12 of the expanded new Customer Enchilada Priority Program here.

Do-it-yourself-ers can get started just with this info, yes?

Results: YES 296; NO 17

1. Would you use your product if you weren't selling it?

1. Yes 296 (95%)

2. No 17 (5%)

Out of 313 people, 296 of you would use the products even if you weren't selling it.

Do you think there are others out there like you, who'd use the products even if they were not selling them?

Would you give Lulu a chance to be your customer - like many of you said you were - years before you decided to sell it?

Want to learn to create a following of customers who are like you?

December 31, 2008: You have 30 customers who love the product, and each earns you $10 per month. That's $300/mo.

Would it be worth $147 one time - to learn to earn that - each month?

296 to 17.

Can you beat those customer-lover odds?

Check out the special Customer Enchilada Priority program here. Less than $147.

The Priority Special rates and extra bonuses will be gone tomorrow.