How Mary Jane got 2,457 customers in 2.5 years. With one little script.

Have you heard the story of Mary Jane? She struggled for almost three years and got 32 customers in all that time. Then she took one course - over the phone. In the next 2.5 years, using the little scripts she learned, she got 2,457 customers. How did she do that?

She learned what to say to earn trust and arouse interest. And she got that from this little program...

The Physical 5-CDs and orange book here ($57)

The MP3 (online) Audios and eBook version here ($47)
(NOTE: When you order this, on the Order Thank You Confirmation page, look for the little download link icon near the top of the page and click on that. You will get TWO PDFs. One for each product: Audio MP3s and eBook. The links are INSIDE each PDF.)

Bribe: First 50 buyers of either program get, on the house, "Just the MP3s" here ($41.95.)

MJ is now, five years later, at nearly 8,000 customers. Here are some of the hundreds of other stories...

"This week I spoke to 13 people, I got 2 autoship customers and 3 referrals; one is a health club owner. Nothing like this has ever happened to me before. It's fun to work now." -SandraP, Isagenix Rep

"I did $1,200 in business in one day. In my 31 years in business I've never had a day like that, ever." Mary A. Shaklee Rep

"Of the 78 people I talked to, I revived 6 dead people who hadn't ordered in years, make 18 program sales instead of single bottles, and sold 2 air units. My sales went up almost $1,000 this week." Jan H. Melaleuca Rep

They and hundreds of others each spent $270 on a three-day course with me. You can now get it for $57 or $47.

The Physical 5-CDs and orange book here ($57)

The MP3 (online) Audios and eBook version here ($47)
(NOTE: When you order this, on the Order Thank You Confirmation page, look for the little download link icon near the top of the page and click on that. You will get TWO PDFs. One for each product: Audio MP3s and eBook. The links are INSIDE each PDF.)

Bribe: First 50 buyers of either program get, on the house, "Just the MP3s" here ($41.95.)

In case you missed the interviews with Mary Jane...here they are.

Interview #1 with Mary Jane M... (Part-1) [31 min]
How Mary Jane got 2,497 Customers in 2.5 years after she learned what to say.

#2 Interview with Mary Jane M... (Part-2) [28 min]
What Mary Jane did to keep and grow her customer base.

#3 Interview with Mary Jane M... (Part-3) [33 min]
How staying true to herself kept MJ going to 4,000 customers and growing

How much would you be earning with 100 customers?

Instant download for the MP3s and eBook.

Are your words worth $25 million dollars?

Who says words don't matter?

I'm watching a video in which a marketing guy, Bob Serling, reports on a sales letter he created for a customer, who used it, and landed a contract for $25 million with it.

It's a page and a quarter, and he uses it now for different clients, tweaked to their business. When a prospect wanted it, he sold it to them for $30,000, plus a percent of whatever they took in.

No, I don't have the letter.

It's just a reminder about how important the words you use, are, when you're trying to sell something large or small.

How do you talk to people? Do you "throw up" on them? Do you techno-babble them? Do you encourage them to come to a conclusion themselves, without you having to convince them?

First steps to your $25 million marketing letter:

1. IS there a market? (Don't take it for granted that there is one big enough or findable enough for you to earn a living.)

2. If yes, who are they? What kinds of people are they and what are their values?

3. Describe their values or experiences that might have led to those values in minute detail. Begin with yourself if you're a raving product lover of whatever you market.

Do we promise too much with nutritionals?

Taking a nutritional supplement, especially if it's whole food based, is a good thing.

But is it really going to change one's life?

Should we create less expectation of a life transformation, and instead position it as as a first step towards getting back that old energy or improving one's health?

Who's your enemy?

Every movie's villain makes the whole movie fun and keeps things moving. In a fun post, one marketing author suggests we, as marketers, also need villains.

What's your number one enemy?

Our blogger friend suggests:

"The weight-loss blog's No.1 enemy is fat. The productivity guru's enemy is clutter or poor time-management. The web designer's enemy is ugly and non-user friendly site architecture."

He points to a site here which lays out "what we're fighting for" and "What we're fighting against." (See right side, bottom quarter.)

"Enemies" are not specific people of course, but conditions, attitudes and habits.

What are you against, as it relates to what you are for, marketing your product?

For an example of the enemies we chose in the little start-up I am part of, check out the affiliate link at the top left of this page: Are Your Vitamins Safe?

Can you see what we positioned as our 'enemy'?

What's YOUR enemy as it relates to what's most important about your product line?

Then tell the world. Start here, by telling US.

In case you want the little one...

Customer magnate:

This coming Tuesday, and the following Tuesday, two third parties will introduce the 3 Scripts 100 Customers 100 Days CD program. They're big players, with hundreds of thousands on their lists. This is a first for me. Fun.

Anyway, I have about 400 of those left.

That's the 5-CD 3 Scripts 100 customers 100 days program, based on the classes I did from July 2003 to June 2006. It's the most successful program I've released in the past 3 years.

I'm pretty sure they will all be gone in the next week or sooner.

I am telling you because I am not reprinting the 3 Scripts CD program. I am replacing it with the expanded and newer 12-CD Customer Enchilada program.

The 5 CD program is $49.

The newer expanded 12-CD one is $137. It's based on the New School program (for which students paid $619 for the customer part, which this program is), is $137.(With the orange book it's $147, see both options here.

So if you'd like to get the little orange 5 CD 100 Customer program while I still have it, now is the time.

Either way...they'll be gone forever soon. If not this week, next week. Because both promoters have lists that dwarf mine.

It's here if you want it. $49. Get $8 discount too.

Offer good through March 31 (this Monday.)

To get the $8 discount, DO THIS: Enter the code: shipfree

at the end of the order process. It will prompt you. Then you save $8.

shipfree. It knocks off $8.

Can't get the free shipping code to work right, so we're just knocking off $8 ok?

OK that's all. :)

P.S. I fixed that code, and it's working right now. shipfree. It knocks off $8.

How to prevent customer Lulu from quitting the product

How do you get a customer who sticks with the (product/service) program? Compare these two scenes.

1. You've been convinced and persuaded to buy Product X from a friend. You even tried it.

2. You learned about Product X from a friend. After some consideration (and perhaps trying it), you realized it's really what you want. Product X harmonizes with your values.

When the spouse starts in, which purchase will you defend more?

The $64,000 question:

How do you present the product or service you have, so the other person gets to decide, on their own, that this product (or service) is in harmony with what they want - or not? (Trying it is often not enough, especially if you've promised big results that they don't notice.)

Open for wild and woolly ideas from the floor...

Saying it makes it unso, say some.

Is there anyone here who doesn't think their product, their business or their offspring isn't the greatest?

And in case the other person didn't notice, who ever misses an opportunity to say that out loud to anyone listening?

Here's one way others react to that:

"I'm reminded of a new trend I'm seeing more of, which is the act of declaring whatever you're working on 'the best ever,' 'the best in the world,' etc.

Saying it doesn't make it so. In fact, it probably makes it unso."

So writes Seth Godin here.

Sigh.

Do you know how to inspire curiosity in your product? Instead of "There she goes again!"

Three of the 12 CDs on the expanded new Customer Enchilada program here are devoted to that. (Special ends tomorrow. Then it will be gone.)

No doubt you have ideas too...